About Fuerman

Welcome to Fuerman. Founded in 2010, we have been passionately dedicated to the development, design, and sales of watch straps for over a decade. Strategically located in Guangzhou, China—just a short distance from Guangzhou Baiyun International Airport—we enjoy a geographical advantage that ensures highly convenient transportation and efficient global logistics for both our domestic and international visitors.

Our Expertise & Manufacturing Strength

At the core of our business is a commitment to excellence. We serve a diverse global clientele, focusing on online retail as well as wholesale supply to watch retailers and industry partners worldwide.

What sets us apart is our highly experienced development team. Led by senior technicians with over 30 years of experience in watchmaking and strap manufacturing, we possess the technical depth to handle the complete product development lifecycle. From initial watch strap design and precise mold development, to final product structure optimization, we ensure every detail meets the highest industry standards. Furthermore, our deep roots in the watch accessories industry allow us to maintain close cooperation with various professional manufacturers, ensuring a robust, flexible, and reliable supply chain.

Comprehensive Inventory & One-Stop Solutions

We pride ourselves on being a comprehensive, one-stop sourcing destination for watch professionals. Currently, we hold a massive inventory of approximately 500,000 watch straps in stock, covering an extensive range of premium materials and trending styles. Beyond straps, we also offer high-quality watch repair tools, maintenance accessories, and related watch parts, fulfilling the complete needs of retailers, wholesalers, and individual watch enthusiasts alike.

Why Choose Us

We warmly welcome customers from around the world to visit our showroom and select products on-site, or simply place orders online for convenient cooperation.